Plain-English definitions for the terms that show up on every adjuster call, supplement negotiation, and pay period.
The depreciated value of damaged roofing materials at time of loss. Insurance pays ACV up front, then the difference between ACV and RCV (recoverable depreciation) once the work is completed and invoiced.
The insurance company representative who inspects the roof and writes the loss estimate. The supplement process happens between you and the adjuster.
Going door to door to find homeowners with damaged roofs. RoofKnockers' core feature is the GPS-tagged knock logger that builds a coverage map of your canvassing.
Door knock loggerThe insurance file opened on a damaged roof. Has a carrier, claim number, adjuster contact, and outcome. RoofKnockers tracks all of this on the lead record.
The rep who closes the deal - typically signs the contract after the inspection. Often a different person from the canvasser or setter.
A document citing local building codes that justify additional line items in a supplement (e.g., ice and water shield, drip edge, ventilation). Required for many supplement requests to stick.
Pay due to a rep when a deal closes. Can be a percentage of revenue or a per-job fixed amount. RoofKnockers supports both, plus per-rep defaults and per-lead overrides.
Commission trackingA signed agreement between the homeowner and contractor that's contingent on insurance approval. Lets you do the work without out-of-pocket cost if the claim is approved.
A map showing which streets you've worked, color-coded by knock outcome. Helps prevent doubling up and identifies under-canvassed areas.
The amount the homeowner pays out of pocket before insurance kicks in. Often equal to the contractor's profit margin on a small job, which is why deductible-eating is a common (though state-regulated) sales pitch.
The reduction in value applied to a roof's components based on age. Recoverable depreciation = the difference between ACV and RCV that the homeowner receives once the work is invoiced.
A canvasser. Someone whose job is to walk neighborhoods and knock on doors to find work.
The geographic path a hailstorm took, typically inferred from radar. RoofKnockers overlays NOAA hail reports on your map so you can see the swath.
Storm reportsA knock outcome meaning you climbed the roof, found damage, and gave the homeowner a quote. Often the highest-value pre-close pipeline stage.
The stages a homeowner moves through from first knock to signed deal. RoofKnockers' default pipeline: New → Contacted → Appointment → Inspected → Quoted → Claim Filed → Closed.
Lead pipelineNational Oceanic and Atmospheric Administration's Storm Prediction Center. The authoritative US source for hail, wind, and tornado reports. RoofKnockers ingests SPC data daily.
The cost to replace damaged roofing materials with new equivalents at today's prices. Insurance owes RCV minus depreciation up front (= ACV), then the depreciation portion once the job is completed and invoiced.
A rep whose job is to set inspections - they don't typically close, just hand the inspection off to a closer.
Sending a sales team to a storm-impacted area shortly after a hail or wind event to capture insurance work. RoofKnockers' storm reports + radius filter are built for this workflow.
For storm-chase teamsAdditional line items added to an insurance estimate after the original adjuster scope is written. Common when the adjuster underscoped materials (e.g., missed flashing, ridge cap, ventilation).
A defined geographic area assigned to a rep or crew. RoofKnockers lets you draw polygon territories on the map and color-code knocks against them.
Territory mappingThe pricing software most insurance carriers use to write estimates. Roofing sales teams typically work backwards from Xactimate line-item codes when negotiating supplements.
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